Over 120 millionshoppers visit our centres annually*

We deliver desirable audiences at 10 high profile retail destinations across the eastern seaboard of Australia. Direct sales, awareness, directional and experiential branding campaigns deliver high impact interactions at the point of purchase.

We Know
Your Audience

Brand iQ can help you reach your desired audience with less waste by targeting specific demographic groups.*

70
30
14-24
19
25-39
25
40-59
33
60+
22

BRAND INFLUENCE CHANGES CONSUMER BEHAVIOUR IN OUR CENTRES*

Shoppers are more likely to make an unplanned purchase of a product or service if they encounter a brand advertisement or promotion during the course of their visit to the centre

unplanned
planned
14
28

FRESH FOOD & GROCERY

23
17

FASHION

13
9

HOMEWARES

17
8

LEISURE

8
12

SERVICES

27
7

DINING

*Over 120 million visits to the shopping centres annually. The estimate is the result of applying a visitor estimation parameter to the total number of electronically recorded entries and exits to the relevant Shopping Centre. Further information on the visitor estimation process can be obtained from Centre Management. 479,610 shoppers visit our online community each month. Source: QIC Portfolio Digital Monthly Report August 2014. 83 minutes, the average time a shopper spends in centre. Source: Urbis, Exit Surveys 2008-2013. 90 dollars, the average spend per visit. Source: Urbis, Exit Surveys 2008-2013. We know your Audience. Source for all graphs is: Urbis, Consumer Research Reports 2009-2013. Brand influence changes consumer behaviour in our centres. Source: Urbis, Exit Surveys 2008-2013.

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